Media 2070 Launches the Black Narrative Power Month Toolkit to Transform Storytelling for Black History Month
- editorial team
- 4 days ago
- 3 min read
This new resource supplies newsrooms and families with the framework needed to actively dismantle anti-Blackness rhetoric present in the media and storytelling industry.
By: MMM Editorial Team
Media 2070 has introduced a vital new resource that can help journalists and media makers create fairer, deeper coverage: the Black Narrative Power Month toolkit. We currently reside in an era where the mass media has a huge influence on the social and political landscape of the United States, and this toolkit would be both educational and practical in dismantling harmful news structures that have consistently negatively impacted and overlooked Black voices.
This release is critical.
Many institutions are acknowledging Black culture, especially now during Black History Month, but Media 2070 establishes that the need for preserving Black storytelling is a year-round commitment.
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A Multi-Dimensional Approach to Repairing the Narrative
This toolkit is not simply a PDF or piece of paper for journalists; it is a resource intended to shape student journalists on university campuses, professional newsrooms, and at home. It features pieces from a wide array of partners, including the BLIS Collective and the Racial Equity in Journalism fund. This provides users with diverse ways to consume and experience narrative power.
Diamond Hardiman, Director of Narrative Repair and Creative Strategy at Media 2070, asserted that the toolkit is needed to instruct people how to approach news stories, but also inspire people about the possibilities once the media industry is revamped.
“February helps focus attention on Black narrative power, but dismantling harmful narratives and preserving our stories is a year-round commitment,” said Diamond Hardiman, Media 2070 Reparative Narrative and Creative Strategy Director. “That’s why we see this work as public education. It's about building shared understanding and tools that people can engage with well beyond Black History Month."
The campaign addresses a critical component of advocating for media reparations: providing language and resources to capture felt experiences.
Often, people lack the terminology or understanding of media to articulate why a particular broadcast frustrated them. The toolkit provides context and history, and offers a way to engage and take collective action.
MMM’s Role: Translating a complex Idea Into a Public-Facing Campaign
To ensure the campaign reached media professionals, stood out in an oversaturated information environment, and framed BNMP as relevant, urgent, and accessible, our team tackled this work on a few fronts. This is where MMM’s strategic approach became critical:
Press Strategy and Messaging Framework: MMM developed a press strategy centered on felt experience rather than industry jargon, positioning BNPM as a cultural moment rather than just an awareness campaign. We identified clear narrative hooks that tied misinformation, representation, and power back to everyday life.
Press and Media Outreach Execution: MMM reframed BNPM into press-ready angles suitable for op-eds, cultural and media outlets, and podcast and commentary platforms. We built angles that emphasized solutions, not just critiques, cultural relevance, and why BNPM matters now.
Social Media and Digital Storytelling: MMM supported a content strategy built around explainers that translate complex ideas into shareable formats, serial content that builds understanding over time, and behind-the-scenes visuals that humanize the work. This content strategy ensures BNPM messaging stays consistent across platforms while remaining flexible to trending conversations.
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