Easy 6-Week Schedule For Your Next Launch, Event or Product Drop: How the Marketing and PR Pros Do It.
- isabelpapp2028
- 1 day ago
- 3 min read
Every standout story, successful event, or major press moment begins long before the cameras start rolling.
At our agency, preparation is everything — and when we say we go all in, we mean it.
About six weeks before a major activation, launch, or media event, our team moves into crunch time, where creativity meets coordination to ensure your target audiences are included and we reach your revenue goals.
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Every week is mapped with precision to make sure your brand’s story isn’t just told — it’s heard, seen, and remembered.
Here’s how we make it happen.
(Feel free to steal our method and then when you want the connections to thousands of news outlets across the nation, a talented team of creatives and metrics that make sense of today's AI-driven chaos, contact below!)
Week 1: Finalizing the Story
We start by locking in the narrative — defining what we want the world to know about your brand, product, or event. If it comes up over the dinner table, how is it framed? What's the tone used? How do people respond?
This week is all about strategy: we finalize the storylines, angles, and core messages that will guide every piece of content and communication that follows.
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It’s where we build the foundation for your press momentum and align our teams around one powerful narrative.
Week 2: Building Tools and Pitching Features
Next, we collaborate across teams to build everything you’ll need to make an impression.
From social media assets and web tools to exclusive press materials, we prepare every touchpoint to elevate your message. Start early because this step always takes longer than anticipated as your team secures correct logos, colors and iterates drafts.
At the same time, our PR specialists begin pitching major features, op-eds, and exclusives — securing placements that will drive awareness and credibility leading up to your big moment. This is the time to go after big pieces that will take longer to materialize.
Week 3: Securing Coverage and Previews.
By week three, we’re pitching event coverage and locking in preview stories with top outlets. Our focus is on timing and visibility — ensuring your story is already making waves before the event even begins. Think quick-hit TV packages and print stories that anticipate the event and tell people what to expect.
It’s all about building anticipation and keeping your name top of mind.
Week 4: Content Creation and Interviews
As your story gains traction, we turn our attention to interviews, content production, and creative storytelling.
Our team captures your narrative through visuals, video, and written content that connects emotionally and visually with your audience.
Every piece of content is designed to amplify the buzz and build authenticity around your brand.
Week 5: On-the-Ground Preparation
With just one week to go, our focus shifts to precision and execution.
We finalize the press list, prepare printed materials and media kits, and coordinate logistics for any press conferences or briefings.
Every element — from signage to seating charts — is double-checked so that when the big day arrives, everything runs flawlessly.
Week 6: Showtime
Event week is where the magic happens.
Our team is on the ground welcoming press, capturing photos and video, and managing live coverage.
We handle everything behind the scenes — so you can focus on engaging with your guests and enjoying the spotlight.
As the event unfolds, our content and PR teams are already crafting real-time posts and post-event highlights to keep the momentum going online.
(Bonus) Week 7: Maximizing the Afterglow
Our work doesn’t stop when the event ends.
It’s a complete post-event package designed to make amplification effortless and ensure your success story keeps circulating.
Your Story, Our Strategy
From narrative development to post-event coverage, our six-week process ensures every detail is intentional and every opportunity is maximized.
Whether it’s a launch, activation, or major media moment, we don’t just plan events — we create experiences that drive attention, engagement, and results.
If you’re ready to turn your next big moment into a story that truly lands, we’re here to make it happen.
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