PR Strategy for Mission-Driven Brands: Build the Business, Create that Event, Launch that Product | This is the Time to Build Anew – Even When the World is On Fire
- editorial team
- 16 hours ago
- 3 min read
As we turn the corner on what is proving to be another longer-term war and undergo economic letdowns, the MMM team is pushing back on creatives and organizations who doubt their work matters: This isn't the time to hide; it's the time to build anew. Courageous businesses who push forward right now will be part of the design of tomorrow's policies, solutions and systems.
By: MMM Editorial Team, Keirah Chen
In this era of global instability and constantly shifting headlines, it can be easy to lose focus or give up, even asking yourself why any of your work still matters. However, while pushing through the slough is difficult (emotionally and physically when the world feels set up against you), it's arguably more important now than ever before.
When the world feels like it is on fire, spending time building your branding can seem unimportant, but when you're working on today's solutions and policies, it's key to push forward knowing you're designing a better tomorrow.
For women, people of color, and those with different abilities, the world has always been on fire. Yet, they continued. Crisis is not a new headline; it is an environment in which minority groups have always operated– and built new worlds.
From Student Nonviolent Coordinating Committee to the suffrage movement, most major organizations, actions and even justice-focused brands were created in response to crisis. We have never had the luxury of building brands and organizations in a nation that is supportive or wants to see us win (mind you that goes for everyone that isn't a white, Protestant, land-owning male). Most recently, you can look to the boom of Black-owned businesses and nonprofits that were created in the wake of the murder of George Floyd and ensuing Black Lives Matter protests.
[Related] Wrongfully Incarcerated: How Anthony Miller Secured His Own Freedom (USA Today Front Page story)
However, many entrepreneurs and founders who start off strong begin to struggle with two components of growth:
Articulating their solution in a clear enough way for it to gain mass support
Building profitability and shifting from simply reacting to major crises to actual long-term vision and building
When you ask MMM to do this work for you and shape your public image, we don't just get "media placements." While most PR firms struggle to even land interviews (particularly with major mainstream media, including CNN and NYT) we push past that to secure interviews and long-term public image sculpting. We research the best reporters that can help you reach your audiences, podcasts that will allow you to shine and the polish your backend to ensure profitability too.
We do this by shaping you as the creative and the solution at hand: what does your audience need to support this? What parts of your policy and solution do they respond to? What don't they understand and why does that matter to the success and popularity of your proposed initiative?
PR strategy for mission-driven brands is not some unimportant luxury or "heady plan."
It is a tool for resisting and building a better tomorrow that is intentional and grounded in the support of your communities, ensuring real staying power. Not a blip that may or may not be successful, let alone stick around to see real change.
The greatest danger during this time of crisis when it comes to PR strategy for mission-driven brands is staying silent.
When the world is loud with chaos and danger, the voices of those working on the ground often get drowned out but are more necessary than ever before. This is why strategy is so essential.
As a visionary or CEO, you need your message to be clear and your narratives spread to the audiences waiting to hear from you.
[Related] Ready to take the first step in your PR journey? Start with our discovery call, where we diagnose the next steps on your journey and identify opportunities that align with your vision.
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