What To Do After You Land Press: The Framework We Use to Turn One Interview into 20+ Assets

Most people think the story ends when the media hits publish. We treat that moment as phase two — and that’s how our clients turn headlines into sales, donations, and speaking invites.

By: Isabel Papp, MMM Editorial Team

At MMM, earning a media placement isn’t the finish line — it’s the launch point for a broader campaign.

The reality of hypersegmented audiences and streaming is that most audiences will never see the original story when it airs or publishes. Of course, the people who do can turn into clients, customers, etc. However, rather than letting valuable exposure fade after a few minutes on air or a fleeting headline, we ensure our clients reintroduce that moment to their target audience in ways that feel polished, credible, and on-brand: helping nail down final sales and new clients.

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Once a client secures an interview, TV segment, or feature article, we immediately move into amplification mode: transforming that coverage into ads, website copy, social captions, email headlines, and proof points across their digital footprint.

Our approach starts with the media itself. We take the content created by the newsroom and assess the most engaging parts, pulling assets and then directing them into a folder that can be accessed by the client's marketing, design and executive teams.

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From there, we edit the actual footage of the client speaking and use it in paid social campaigns or as homepage hero content. For print or digital features, we pull exact lines of copy and repurpose them across product pages, landing screens, and visual assets so that customers who are ready to buy can see the exact placement to better assess value. Finally, we update their social media, newsletter and other digital spaces so that every time someone sees them they see a fresh take on how their placements are shown (not just "As Seen On" logos tucked at the bottom of the page!

Want to try this for your brand? Our monthly social media report helps us organize all assets/posts in ready-to-be-scheduled formats + we link a CTA to every post, driving sales.

Monthly Social Media Report + Plan

$40.00

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This strategy addresses one of the biggest challenges in modern marketing: trust.

It’s the same principle behind beauty brands highlighting Allure’s Top 50 Beauty Products, but we take it further.

A brand declaring “We’re the best” rarely carries weight — but when a respected journalist, anchor, or publication says it, audiences listen. By reintroducing press coverage throughout ads, content, and digital touch points, we amplify both visibility and credibility at every stage of the customer journey.

It’s the same principle behind beauty brands highlighting Allure’s Top 50 Beauty Products, but we take it further. Instead of simply displaying a logo, we leverage full-length features and interviews because they deliver richer storytelling and emotional resonance. Even listicles and rankings can be repurposed through headline language (“Named one of…”), while long-form profiles provide quotes, screenshots, and even audio clips to enhance authenticity. A placement can easily result in several social media posts, content for the web and copy for your product description.

Want to see how we'd do this for your team? Book a call below:

Clarity That Converts: Messaging Audit

$250.00

1h

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