Strategic PR is changing from passive mentions on websites to active advertorials, allowing brands to see a 25 to 72 percent increase in sales and major boosts in revenue. By: MMM Editorial, Keirah Chen The industry standard when receiving media placements or news coverage on your brand has always been to post and then move on. Founders and visionaries may do high-profile interviews or get national features, link it on a press page on their website, and hope for the best. Th