Strategic PR is changing from passive mentions on websites to active advertorials, allowing brands to see a 25 to 72 percent increase in sales and major boosts in revenue. By: MMM Editorial, Keirah Chen The industry standard when receiving media placements or news coverage on your brand has always been to post and then move on. Founders and visionaries may do high-profile interviews or get national features, link it on a press page on their website, and hope for the best. Th

Your call to action is one of the most important parts of your press/outreach strategy. It tells readers and viewers what you want from...

Bringing in other voices and sources can help with this common fear.

Clarifying your call-to-action so you can boost revenue, sales, and client leads. Publicity, news interview, on-camera call-to-action work

More than 75% of business owners are already overwhelmed. This article simplifies getting into the news so it's not "just another thing...

One of the biggest mistakes growing entrepreneurs and brands make is failing to think about their press strategy. While every business...