Why Responding to Trending News is the Best Way to Secure National Coverage
- editorial team
- 2 days ago
- 3 min read
When you're trying to get into national news, you may just keep trying to pitch "your story" over and over again. However, by aligning your mission with current national headlines and discoourse, you go from chasing attention to establishing yourself as a vital part of the conversation, ensuring people from outside your immediate audience see your comments and interviews.
By: Keirah Chen, Editorial Intern
Once you've established your team, profitability and other major business milestones, looking to secure press is often high up on the to-do list. So why is that so many brilliant CEO’s with incredible products or solution-driven systems don't get the proper coverage they work so hard for?
As experts in journalism and PR, we’ve identified the missing link: a lack of immediacy and relevance:
If your story does not provide reasons for journalists to act fast, it could easily disappear.
The reality is that you are entering a newsroom that is in motion and moving quickly.
Producers and editors are constantly hunting for experts who can help their audience navigate the challenges of the day. By shifting your mission from selling your brand to connecting with breaking news stories, you are taking a step forward in success, and we at MMM can help you achieve this.
The National News Landscape:
National news isn't just about what happened ten minutes ago; it’s about the stories that matter to communities from across the country and what's coming up next. We focus on finding news-breaking issues, providing missing context as well as unique insight (which is where you come in).
We also prepare for the upcoming news. Much of our nation’s momentum is driven by a predictable news calendar. From SCOTUS rulings to major SEC decisions, the movers and shakers operate on a schedule. We use this to our advantage by planning out the timing for major quotes and ideas.
The Art of Breaking News:
Breaking news is simultaneously the easiest and most difficult space to occupy because it is so fast-moving. When a major event is launched, journalists scramble for immediate reactions. If you act as a unique source and respond to a big story, we are able to clean it up, mobilize, and promote you as the voice the media needs, getting you the coverage you deserve.
Ultimately, when pitching to national news we are constantly researching the landscape, conducting pre-interviews with journalists and regularly networking and interacting with editors and newsroom leaders to understand what's coming down the pipeline.
While a feature story on just your brand is incredibly powerful, it can also feel separate and siloed with you promoting the link– while commenting on national discourse and ongoing topics can elevate you into existing conversation. This means everyday people are more likely to share the piece and others across your industry are learning your name.
Interested in working with our team? Book a discovery call below:
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Hearing advice isn't particularly helpful if it doesn't come with the resources to put it into action. Below, we go over some of the infrastructure that helped our firm embody this advice across all levels.
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