Where has the time gone? Over the past 5 years, we've worked with incredible clients, superstars and organizations. Learn more about how we put our clients in the spotlight with the following PR strategies:
By MMM Editorial Team
As MMM celebrates five incredible years in business, we’re reflecting on some of our top PR strategies and lessons that have helped us—and our clients—thrive. Whether you're leading a movement, promoting a product, or preparing for an interview, mastering the art of public relations requires creativity, clarity, and connection.
Here are five key PR tips we’ve shared over the years:
1. You Need Joy for Long-Term Movement Building
Movements that endure aren’t fueled solely by anger or urgency—they thrive on joy. When people feel inspired and uplifted, they’re more likely to engage and stay invested for the long haul. We cover our favorite movements grounded in joy and reflect on easy ways for leaders to bring more joy to their audience. Read more here.
2. Center Your Ideal Customer in Every PR Campaign
Your audience isn’t a bystander—they’re the heart of your message. By centering their needs, values, and desires, you can craft campaigns that feel relevant and deeply personal. You can also avoid the dreaded "no engagement" metric that tends to proliferate around unfocused campaigns. Remember every post and press release should speak directly to them. Learn how to do it here.
3. Timing Matters: When to Start Pitching Your Event
Getting media coverage for your event isn’t just about the pitch—it’s about timing. Knowing when to reach out to journalists can make the difference between a headline and a missed opportunity. We cover everything from a rough schedule of when to begin pitching to how to follow up. Our unique approach to a scheduled event campaign helps us bring in a lot of coverage (both before, during and after the event) and build your village with new journalists, partners and collaborators. Discover the best timing here.
4. Gracefully Mention Your Call to Action in News Interviews
A great interview doesn’t just inform—it inspires action. Seamlessly weaving in your call to action without sounding pushy is a skill every spokesperson should master. It can also help those struggle with on-camera/interview anxiety. When you center your ideal customer, you speak directly to them and it can take the focus off of you. It can also ground your speaking notes, boosting relevance and help you accurate measure which language actually inspires.
5. Leverage Breaking News for National Coverage
In PR, timing isn’t just about when to pitch—it’s about what to pitch. Tying your message to trending topics can help you secure national coverage and grow your audience quickly. This can be a profoundly easy way to get into national news but needs to be treated delicately as most national, breaking and trending news can lean negative and so when we pitch our clients we are also careful to make sure we aren't exploiting a tragedy. and offering actual, unique insight that furthers national discourse. Learn how to leverage breaking news here.
Over the past five years, these strategies have guided our work and helped our clients gain meaningful visibility. As we look forward to the next five years, we remain committed to helping changemakers tell their stories, amplify their voices, and create lasting impact. Follow our "Press Tips for Biz" category and watch in real time as we drop lasting nuggets of advice and give an inside look at our many PR campaigns.
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